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Hy-Vee’s most creative cake and floral designers from the Omaha region will compete this week in front of spectators at Westroads Mall in Omaha during the semifinal of Hy-Vee’s Extreme Cake and Floral Challenges.

The Extreme Cake Challenge will be 10 a.m. to 1:30 p.m. Wednesday, Aug. 14, and the Extreme Floral Challenge will be held from 10 a.m. to 1 p.m. Thursday, Aug. 15. Winners will earn a trip to the finals of the companywide competition.

Hy-Vee cake designers will have 3½ hours to decorate a specialty cake of their choosing and 12 cupcakes. The entrants are judged on the cakes’ technical appearance, icing appearance and level of difficulty.

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The floral designers will create five arrangements in 3 hours and will be judged on originality, craftsmanship/mechanics, elements of design, composition, and use of space and balance.

Prizes will be given for first ($600), second ($300) and third place ($200). The top two cake designers and the top two floral designers will earn a spot in the company finals in Des Moines on Nov. 9, where designers will be judged by a panel of experts. Final Hy-Vee Extreme Challenge prizes will then be awarded for first ($2,000), second ($1,000) and third ($750) place. The final cake competition will also name a Decorator’s Choice winner with a prize of $1,000.

There are more than 260 designers competing in seven semifinal events throughout Hy-Vee’s eight-state territory in the 2019 Hy-Vee Extreme Cake and Floral Challenges.

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