Hy-Vee Inc. will again partner with Kellogg’s and Keurig Dr Pepper for the second year of its End Summer Hunger campaign. This year, Chobani has also joined the campaign that helps to provide meals to children and families in need through the Feeding America network of food banks.
During the month of July, for every qualifying purchase made at a Hy-Vee grocery store, Kellogg’s, Keurig Dr Pepper, Chobani and Hy-Vee will help provide one meal to families in need this summer.
During the school year, 22 million children have access to free or reduced-cost meals at school. But less than 4 million kids receive similar meals through USDA Summer Food Service Programs, leaving a gap of 18 million children who may not know where their meals will come from over the summer.
Donations will be made through the purchase of select products at Hy-Vee’s more than 280 retail grocery stores. There is no limit to the number of product purchases per customer. Products include Kellogg’s EGGO Waffles, Frosted Mini-Wheats Cereal, Nutri-Grain Bars, Cheez-It, Town House CLUB and Toasted crackers; select Bai (six-pack), Evian (six-pack), Core (six-pack), and Green Mountain Coffee; and select Chobani Greek Yogurt.
End Summer Hunger runs the entire month of July. To increase awareness regarding hunger in the summer, Hy-Vee is partnering with Freedom Rock artist Ray “Bubba” Sorensen II who will travel to four Hy-Vee stores across the company’s region and paint murals that illustrate the issue of hunger. Sorensen will appear in Lincoln; Sioux City, Iowa; Rochester, Minnesota; and Madison, Wisconsin, July 15-18. Further details regarding Sorensen’s appearances will be shared at a later date.
People are also reading…
From July 1 through July 31, Hy-Vee will donate $0.10 for every participating product purchased. $1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. Hy-Vee guarantees a minimum contribution of $100,000, with a maximum donation of $150,000.