Wise Olde Owl gift shop and The Purple Dragon Paper Co. (located adjacent to the gift shop)
Photo provided by Wise Olde Owl
Wise Olde Owl is a joyful, small-batch gift shop where fun, curiosity and community all come together under one roof. This three-level, locally loved destination delights shoppers with handpicked treasures from around the country and the world, from the whimsical to the holy to the macabre. And it’s all in a welcoming atmosphere filled with laughter, music and a genuine passion for making people smile.
The team at Wise Olde Owl answered questions about why the store is a customer favorite.
How did your business get started?
Wise Olde Owl started 11 years ago because we dreamed about opening a fun gift shop and realized we weren’t getting any younger, so we jumped into the world of small business.Â
What do you love about being part of the local business community?
We appreciate that the community has embraced us so warmly. People tell us how much they love our store, and that never gets old. We have fun and so do our customers — from laughing at our cards, singing to our music and smiling at fun items throughout the store.
Photo provided by Wise Olde Owl
What are your most popular products?
Our bookstore, The Purple Dragon Paper Co. (located adjacent to the gift shop) has books for all ages. Also, we are the exclusive retailer in the Fremont area for Jellycat, the wildly popular line of cuddly, super-soft plush. And our year-round Halloween items (which take up the entire third floor) and Christmas collections continue to thrive.
Do you have any holiday promotions or events?
On Saturday, Dec. 20, Mike Spies will be performing for a couple of hours. We offer samples of tea from The Republic of Tea daily.
What makes shopping local great?
Shopping at local small businesses often provides a personal touch. Our friendly staff enjoys interacting with customers.
Anything else you want customers to know?
Wise Olde Owl is honored to have been selected as Fremont’s Favorite Gift Shop for 10 years in a row! In 2025, Nebraska Main Street Network recognized us as Business of the Year!
Stop in and see what Wise Olde Owl has in store. They’re located at 516 N. Main St., Fremont. Whether you’re browsing for the perfect gift or simply soaking in the good vibes, Wise Olde Owl makes every visit memorable.
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