Grit and patience: Meet the young fashion entrepreneur leading the charge

As a Hispanic business owner, Alexa Jimenez, 23, wants to set an example so others pursue their dreams as well. For Jimenez, following your entrepreneurship dreams starts by believing in yourself, along with a healthy dose of patience and resilience.

Here’s a Q&A with Jimenez, owner of AJ Outfitters.

How did your business get started?

The idea to open a small business was my dream. I was working for my parents downtown at Taqueria Lorenzo. When I turned 23, I knew being at a restaurant was not something I wanted to do long-term. Instead, I wanted to become a business owner.

In May 2025, I started looking for a space to open a women’s clothing store. A few months later, I opened it. Fremont residents have needed a clothing store for a long time so they don’t have to travel to Omaha to shop.

What makes your store/service unique?

AJ Outfitters offers a selection of clothing designed for teenage girls and young women. 

From everyday basics to trendy statement pieces, our goal is for every customer to find something that matches their personality while providing confidence and comfort. AJ Outfitters is committed to bringing fresh styles, variety and a welcoming shopping experience to the community. 

What are your most popular items?

Our hot items are skirts, sweaters, jeans and dresses.

Do you have any holiday promotions or events?

Fuze It or Lose It Permanent Jewelry will be joining us for a pop-up on Saturday, Jan. 24, from noon to 2 p.m. What is permanent jewelry? Simply put, it is jewelry you do not take off. Permanent Jewelry is all about creating a custom experience for each client. You choose your chain, we will measure to make sure it is the perfect fit, and from there, we will fuse it on with the welder. The process only takes about 10 minutes, and you will leave with a beautiful accessory. Check out fuzeitorloseit.com for more details about the shop and permanent jewelry.

Visit AJ Outfitters’ retail location at 108 E. 6th St., in Fremont, Nebraska, or call 402.719.3949 for more information.

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